Upandfast: Guarding Children's Seaside Dreams

In beautiful seaside cities, sun, sand and waves are a paradise for children. However, the UV rays of the sea often leave children with sunburned and even peeling skin while playing on the beach.

Our brand founder, a mother who loves her children dearly, was deeply disturbed to see them inconvenienced by the need to reapply sunscreen every two hours.

Inspiration Was Born

As a mother of three, she knew that while sunscreen is important, applying it frequently can be a hassle for active children. She wanted to find a simpler and more effective solution so that her kids could enjoy the beach without any hassle.

An idea was born in her mind: why not design a baby swimsuit that can protect against UV rays, so that children can have continuous protection while playing?

Created From Love

The idea quickly became a reality, and the creation of Upandfast, and every swimsuit it produces, is a reflection of this mother's love for her children.

She carefully selects fabrics with a high sun protection index, combining fashion and functionality to ensure that her children's skin is best protected while they enjoy the sun. She believes that a good swimsuit is not just for fashion, but for the health and safety of her children.

A Symbol Of Freedom And Hope

Freedom and hope are embedded in Upandfast's design philosophy.

Each swimsuit is like a second skin for children, allowing them to feel the warmth of the sun while protecting them from UV rays during beach play.

Just like a mermaid longs to surface, children long to run freely under the sun, and Upandfast is the help they need to realize their dreams.

Chasing The Sun, Up and Fast

“Up and fast” is not just a brand name, it is a spirit, a spirit that encourages children to be positive and grow up fast. Just like a mermaid chasing towards the sunshine, the children of Upandfast are also chasing their dreams.

The founder of Upandfast, like the mermaid who finally got what she wanted, used her love and wisdom to realize what she wanted and create a safe and free world for the children.

Thank you for choosing Upandfast!